BMW Group brands advance by leaps and bounds, with new designs and technologies enabling a whole new experience

At the 2024 BMW Group Night, the group's two major brands, BMW and MINI, demonstrated a leap forward in the history of the brand, which was also an important presentation closely related to the Chinese market. The debut of the new generation of BMW concept cars in China demonstrated the leap forward in design, technology and concept of the brand and its products, and revealed the characteristics of the next generation of product series. MINI's first pure electric crossover model, MINI Aceman, made its global debut, and the all-new electric MINI Cooper also officially debuted in China, announcing that the MINI brand has entered a new era.